Baby cards

http://www.americangreetings.com/ecards/display.pd?prodnum=3124858&path=64318

He's Perfect.
From the first precious hug
to the bond that continues to grow,
There's a beautiful connection-
that only a parent can know.

Feeding into the concept of gender roles even this card colored in blue with a baby actively holding on to a parents hand goes along with Willer's article. This card also follows along with boy cards often having a rhyme with "grow" and "know." I also see the child grasping the parent’s finger as a sign of strength and calling him "perfect" making him infallible with him always being right. If this was a girl card I could seeing them making the baby sleeping still, but since they intend this to further the male gender role this baby is awake and firmly holding the parent’s finger. From even before we are born are gender roles are ingrained into with something even as simple as a congratulations card for our birth. This early normalization is socially expected and reinforced all the time.