http://www.americangreetings.com/ecards/display.pd?prodnum=3078744&path=64318
The above link is a baby greeting card that I found at americangreetings.com. The card is intended for a little girl. It is animated and shows a stork carrying a pink bundle through the clouds, accented in pink. The outline of the entire card is pink as well. After a few seconds of the stork flying through the clouds, words appear. The words are in pink and say,"It's a Girl! Congratulations on your sweet little bundle of joy."
I believe that this card fits Willer's argument about baby greeting cards. First, As Willer claims, cards are colored to reinforce gender stereotypes. The card that I found had very few colors on it, but the few colors that did appear were shades of pink. Second, the wording used on the card was very similar to the phrases that Willer claimed would appear on cards intended for girls. The card that I found used the words "sweet" and "little." These two phrases are often used to describe baby girls. According to Willer, "words such as loving, cute, and sweet are often used to describe female babies." She feels that these terms are used to reinforce the gendered characteristics of how boys and girls should behave.
Overall, I feel that the card that I analyzed fits Willer's argument about baby cards to the tee.
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1 comment:
I agree with your post. My card was pretty much the same- with pink ballet slippers and a hairbow. The only time you usually see cards that are not with pink or blue colors are bought when you don't know the sex of the child that was born.
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