This Website is kind of different than what Lynda R. Willer statistical analysis about the baby Hallmark. This Hallmark websites offers such cards as "Baby Chase" has a baby in a green gown instead of the usual Pink and Blue colors and with little hair which leaves the audience to questioning the fact if its a boy or a girl. Another thing to consider is that most cards on this "Hallmark" website are for non-gender babies because they lack the pink and blue identification of what Lynda R. Willer says in "Welcome to Your World, Baby", other eCards on this site do not even have babies in their cards. Even though in the live stores of the Hallmark there are only a few non-gender cards, there are more free non-gender base cards on rationally than identity on gender on this "Hallmark" website than what Lynda R. Willer states in her Journal Analysis.
http://www.hallmark.com/webapp/wcs/stores/servlet/category51000110051-102012147551;-102001;11442;-102010;-102012ecardsBaby%20-%20Congratulations
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that's interesting that you found a card like this on the hallmark site. i looked at an off brand site and found that the cards were more gender based then the traditional hallmark site.... interesting.
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